

I would be the last one to deny that I’m predisposed to love a pop star whose visuals so lovingly reference the likes of David Lynch and Carrie, but the deciding factor here, as ever, is the music. At the moment, “Born to Die” is so obsessively stuck in my head on repeat that I’m pretty sure the only cure is more Lana Del Rey.
Having said that, Del Rey’s morbid persona will surely turn off some people. I suspect she’s fine with that, because, however finely crafted, it’s her construction. It suits her to a t for tigers (two) for now, but she’s no more locked into it than David Byrne was locked into the uptight psycho killer geek persona that he launched with in the 70s. I’m truly excited to hear what comes next from Ms. Del Rey, and I love this Q magazine cover more than words can possibly express.
I know I tend to engage in a lot of hyperbole, but sometimes it’s these little things that keep me going.